Enterprise Holdings - Art Director

After redesigning Enterprise Rent-A-Car European, Middle Eastern, and Asian franchises with Isobar I was tapped to lead a small team through research, concept, and design for the refresh of Enterprise Holdings’ corporate branding and website.

Our research showed that the Enterprise Holdings site was primarily used as a hub and archive for news and press releases. With this purpose in mind, I chose an editorial look with simple navigation and search tools to provide an excellent user experience while staying true to the branding developed at the franchise level.