Enterprise rent-a-car Future UI - Art Director

I storyboarded, animated, produced voice-over recordings, and directed the design of this video.  It shows how a new Enterprise UI could connect service offerings, and inspire new business opportunities within the Enterprise Rent-A-Car system as well as partnerships with outside brands. The design incorporates insights from three years of research conducted by Isobar during the reinvention and redesign of Enterprise Rent-A-Car’s web presence.