ADM Archer Daniels
Midland

Industry
Manufacturing

Technology
Salesforce
Episerver

ADM, a global leader in human and animal nutrition with operations across six continents, needed a digital ecosystem to match its scale and complexity. Through a deep discovery process, we defined a future-ready tech stack, selected Optimizely as the core platform, and built a centralized, scalable digital experience. The new ecosystem supports global operations, enables smarter marketing, and positions ADM for long-term digital growth.

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Building a Scalable, Personalized Global Platform

To unify ADM’s digital presence, we consolidated multiple legacy sites into a single, modern platform powered by Optimizely. We developed over 30 reusable components, a governance model, and modular templates that enable business units to maintain flexibility while aligning with brand and performance standards. A strong SEO foundation, including a strategic keyword framework and ongoing A/B testing, drives qualified traffic, while dynamic personalization and localized content allow ADM to serve relevant experiences across global markets. The new ADM.com is not just a site, it’s a scalable foundation for digital transformation.

Transforming Marketing from Impressions to Impact

We partnered with ADM to overhaul its global marketing strategy, shifting from impression-based paid media to a full-funnel, demand-driven approach. We launched 100+ campaigns across more than 1,000 locations, combining precise targeting with compelling thought leadership to dramatically boost engagement—from 87,000 clicks in 2021 to over 402,000 in 2023. Cost per click dropped by 84%, while lead generation rose by 68%. Unified analytics dashboards gave stakeholders real-time visibility, and our leadership in integrated campaign planning brought consistency and alignment across all business units. ADM’s marketing is now smarter, faster, and more connected to business results than ever before.

Delivering Measurable Results

4x More Impressions
Shifting from publisher-led paid media to an optimized channel mix nearly quadrupled impressions over three years.

2.5x Higher Clickthrough Rate
Continuous creative and placement optimization boosted CTR from 0.56% in 2021 to 1.41% in 2023.

84% Drop in Cost Per Click
Improved audience targeting reduced the average cost per click from $226 in 2021 to just $36 in 2023.

More Efficient Conversions
Refined lead capture strategies created stronger opportunities to turn prospects into customers.

362% Increase in Clicks
Clicks jumped from 87,000 in 2021 to over 402,000 in 2023 by prioritizing thought leadership content.

68% Growth in Leads
A/B testing and targeting enhancements grew leads from 5,733 in 2021 to 9,595 in 2023.