Creative Direction Rooted in People &
Bold Ideas.
With over 15 years of experience guiding cross-functional web, mobile, and e-commerce teams, I bring energy, empathy, and enough edge to push ideas from good to great. Whether I’m mentoring teams or decoding user behavior, I lead with curiosity, collaboration, and a whole lot of heart.
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Deliver with Purpose
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Lead with Humor
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Design with Heart
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Deliver with Purpose
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Lead with Humor
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Design with Heart
• Deliver with Purpose • Lead with Humor • Design with Heart • Deliver with Purpose • Lead with Humor • Design with Heart
Projects
Mandarin Oriental Hotel Group
Leading design around an ever-evolving brand means adapting to shifting needs and real-time insights from A/B testing, heatmaps, and accessibility while balancing innovation with user-focused refinement.
Shoe Carnival
Streamlining search and checkout for Shoe Carnival with busy moms in mind, making it fast and simple to find the right shoes and get through the purchase process with minimal friction.
Mass General Brigham
Unifying a group of disconnected healthcare websites under a consistent brand look and feel, creating a seamless user experience.
NIPR
Building deep trust with NIPR and becoming fully embedded in all aspects of their business. This resulted in a multi-year engagement, collaborating closely across teams to drive continuous innovation and growth.
SCAN
Reimagining the company’s website to be both simpler and full of personality while leveraging their new branding. By streamlining the user experience and thoughtfully tailoring it to their older demographic, my team created a site that’s as easy to use as it is engaging.
ADM
Redesigning ADM.com and launching 100+ targeted campaigns, we shifted from paid media to full-funnel marketing. The new site and campaigns now work together to deliver personalized experiences, drive qualified leads, and align with ADM’s business goals.
Key Clients
ADM Archer Daniels Midland
Blue Cross Blue Shield of Michigan
Cadillac
Canine Companions
Cisco
Enterprise Rent-A-Car
Generac
General Motors
Girls Who Code
GoBe
Hallmark
Intrepid Sea Air and Space Museum
Les Schwab Tire Center
Lumen
Mass General Brigham
Mandarin Oriental Hotel Group
McDonalds
Motorola
NBC Universal
NIPR
Roku
Royal Caribbean
SCAN
SCJohnson
Shoe Carnival
Shiseido
Southwestern Health Resources
Tivity Health
Umpqua
US Air Force
ViacomCBS
Verisk
Zwilling
About
Creative Director and creative leader with 15+ years of experience shaping brands, leading multidisciplinary teams, and creating impactful digital experiences across industries and markets. I bring a strategic, design-led approach to solving complex business challenges, with expertise spanning brand, digital, web, e-commerce, customer experience, and integrated creative.
Throughout my career, I’ve led teams and high-profile initiatives for global brands, balancing big-picture vision with the details needed to bring ideas to life. I’m known for building collaborative teams, creating clarity across complex projects, and developing creative solutions that are both culturally relevant and grounded in business results.