SCAN Health Plan

Technology
Sitecore

Industry
Healthcare

SCAN Health Plan, founded in 1977 by a group of passionate seniors advocating for better healthcare, has long been a trailblazer in senior care. In 2024, the organization unveiled a refreshed brand identity paying homage to its 12 founding members and their enduring spirit of activism.

With this vibrant new brand in hand, SCAN sought to translate its bold identity into a digital experience that was both visually compelling and user-friendly. our goal was to redesign their website, aiming to create a responsive platform that reflected their unique personality while ensuring ease of use for their diverse audience.

  • An image of Desktop Screens

    01 Desktop Screens

  • An image of find a pharmacy

    02 Find a Pharmacy

  • An image of Mobile Screens

    03 Mobile Screens

  • 04 Find a Plan

A Seamless Blend of Innovation and Accessibility

Building on this bold new look, SCAN aimed to create a digital experience that was both visually captivating and user-friendly. Our team was tasked with redesigning their website to not only reflect their vibrant personality but also ensure a seamless experience for their diverse audience. We crafted a flexible, dynamic system that honored the legacy of their founders while focusing on accessibility for their older demographic. The result was a website that seamlessly blends personality and practicality, maintaining SCAN’s commitment to innovation in senior care while making sure every user feels valued and supported.

Redesign Drives Traffic and Engagement

28.7% Bounce Rate
Reduced bounce rate in May 2025 reflects stronger user engagement and more relevant content.

79,440 Organic Visits
Significant organic search traffic shows effective SEO and improved online visibility after the redesign.

201,250 Monthly Visits
High website traffic with an average session duration of nearly 9 minutes indicates growing visitor interest.