Shoe Carnival
Technology
Algolia
Amplience
Salesfource
Industry
Ecommerce
Fashion
As creative lead for Shoe Carnival's digital transformation, I helped reimagine the experience for both the business and its customers. Leveraging Salesforce Composable Commerce, we created a scalable, modular platform that gave internal teams greater autonomy and speed in managing campaigns, merchandising, and content. At the same time, the redesigned experience simplified product discovery and checkout, making it easier for Shoe Carnival's core customers to shop with confidence and efficiency.
Team
My Role: Creative Director
Design Team: Magda Aguirre, Britt Midgette
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![An image of the Cultural Center.]()
01 Mobile Screens
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![An image of the Cultural Center.]()
03 Product Display Page
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![An image of the Cultural Center.]()
02 Desktop Screens
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04 Filter Product List
Headless Commerce + Modular Design: Launch Faster, Personalize Smarter, Scale Better
My team created a clean, user-first design system focused on clarity, consistency, and real-world flexibility. It’s built on a foundation of reusable page templates, component libraries, and interactive styling that make it easy to roll out seasonal promotions, personalize by location, and support in-store options like BOPIS. Because it lives on Salesforce’s headless commerce platform, everything, from navigation to checkout flows, is seamless and adaptable, giving retailers the agility they need to move fast and grow smarter.
Delivering Measurable Results
30 % uplift in conversion rate
compared to legacy platform performance metrics.
Merchandising team productivity doubled, with content updates made in half the time previously required.
Landing page conversion increased by 6 %, reflecting faster campaign performance through the new system.
40 % reduction in bounce rate
indicating improved engagement and navigation.
Last‑minute campaigns launched almost instantly, no developer intervention needed, lightening IT dependence.