Mandarin Oriental
Hotel Group

Industry
Travel and Hospitality
Luxury

Technology
Sitecore

Mandarin Oriental Hotel Group operates 38 hotels and 11 residences across 25 countries, blending its heritage with local culture. Known for iconic locations and white-glove service, the brand is a global symbol of luxury.

Our creative and data teams work closely analyzing guest behavior, tracking user flows, and making iterative updates, we ensured a dynamic, user-focused platform. At the same time, Mandarin Oriental has been evolving its brand, updating fonts, colors, and visual styles, while continuously testing with heatmaps, A/B testing, and accessibility audits to maintain both elegance and usability.

  • An image of Desktop Screens

    01 Desktop Screens

  • An image of Mobile Screens

    02 Mobile Screens

  • 03 PreArrival Screens

Always Evolving: Crafting New Experiences Across Every Touchpoint

We’re continually expanding and enhancing the Mandarin Oriental digital experience, adding new functionality, content, and pages to support everything from major milestones like the Bangkok 150th anniversary to bespoke, property-specific events. Our work includes gamifying an internal program to incentivize travel agents, evolving the Fan Club program into a multi-tiered system that delivers increasing levels of surprise and delight, and hinting at an exclusive, invite-only elite tier. With every update, we ensure Mandarin Oriental remains at the forefront of digital luxury, offering users a thoughtful, ever-evolving experience.

Bangkok 150th Anniversary

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Maintaining Results year after year

Increase direct bookings online.
After the new site launched, we were able to meet and even exceed Mandarin Oriental’s goals for direct bookings.

Accelerate revenue growth.
The Group has seen a 62% year-on-year increase in revenue per booking.

Boost web traffic and engagement.
The site has seen year-on-year increases in new visits (41%), return visits (49%) and organic traffic (91%).